It’s no denying the fact that SEO is the most reliable marketing tool for any brand. Considering the majority of customers find online products/services through Google search results, it makes complete sense to utilize SEO to make your website climb the search engine ladder. However, it’s also important to understand that you need to implement the right SEO strategies to drive the desired growth for your website.
It’s worth noting that SEO is an ever-changing field. This means that the trends that used to boost rankings a decade ago may not deliver the same results today. Since Google keeps introducing new algorithms to provide users with better search results, it’s crucial to stay up-to-date with the latest SEO practices so that you drive the desired organic traffic to your website.
In this article, we’ll take a look at some of the latest SEO trends that’ll help you optimize your website and acquire top positions in Google SERP.
Last year, Google introduced three new metrics under the same Umbrella, i.e., Core Web Vitals. For people who don’t know, CWV includes loading speed, interactivity, and the visual stability of your website. The idea behind these three metrics is that they’ll help Google determine the user experience of your website.
Although these three metrics may seem different, they point to the same factor - the website’s loading speed. The faster your website loads, the more time users will spend navigating through different pages and the better would be the overall website interactivity.
Now, the reason why you should care about these Core Web Vitals is that Google is going to add them to its official ranking factors list. This means if you want to secure the #1 position in Google SERP, you’ll have to ensure that your website provides a top-notch user experience to visitors.
For the last few years, Google has emphasized a lot on the search intent. So, it’s no surprise that 2021 is going to be the same. Today, if you want to improve your website’s rankings, you’ll have to perform a detailed SERP analysis to understand the searcher’s intent. Why? Because when you know what the searchers want, it’ll become easier to build content that resolves their purposes.
If you are an SEO expert or even planning to optimize only a single page of your website, it’ll be crucial to focus on search intent instead of writing meta descriptions for every page. Google’s search algorithms are getting smarter and if you don’t optimize your SEO campaign, it’ll become quite challenging to drive the desired organic traffic.
Like every year, Content will still play a significant role in building an effective SEO campaign. It doesn’t matter how appealing your website is, if its content isn’t optimized, you’ll find it challenging to improve your website’s performance in SERP.
It’s also important to understand that Content doesn’t only mean publishing lengthy blogs on your website and stuffing them with keywords. You’ll need a result-driven content marketing strategy that helps you cater to the searcher’s intent. This means that you can create videos, publish podcasts, and write detailed guides to improve your brand’s overall online presence.
As of now, 27% of the worldwide population uses voice search to look for online products/services. Believe it or not, but this trend will continue to grow in the coming years because companies like Apple, Google, and Samsung are consistently improving their voice assistants.
This means that if you want to get more traffic to your website, you’ll have to target keywords that people will most likely use during a voice search. To put it in simple words, make sure to find long-tail (and extremely specific keywords) to optimize your website. This will make your website appear at the top of Google search results every time someone will perform a voice search.
YouTube is the second most popular search engine after Google. As of now, the video-sharing platform has more than 1 billion active users who spend countless hours consuming a variety of content. So, if you already don’t have a YouTube channel, this is the right time to create one.
By publishing high-quality videos on YouTube, you can easily redirect the traffic to your website. Moreover, publishing videos will also make it easier to engage your target audience. Since anyone would prefer watching a 5-minute video to reading a 3000-word long blog post, it’s safe to say that video marketing will boost your brand’s overall growth.
That concludes our guide on the top 5 SEO trends that you should look out for in 2021. If you want to grow your business and attract organic traffic to your website, it'll be important to follow the best practices to ensure that the website is in compliance with these new SEO trends. Webobix is one of the best SEO firms in India that’ll develop an effective SEO strategy for your website. We work with a vision to help businesses generate valuable leads and boost overall conversions.